Printing Australia

A customer finally walks through the door of the car dealership you work at. It's been a slow day, and you and everyone else are wondering if you will get to sell this customer a car. You know that you will not make any money as a salesperson if you don't get the opportunity to sell this customer, so you pray they have come to see you.

You are in a better position to connect with referrals, because you both know the friend that referred them. Therefore, you have something you can talk to them about, which will make them feel more at ease with you. New customers, however, are more difficult because you have to find out what they're looking for.

Once you believe you've found what they are looking for, the moment has arrived for the test drive. The test drive is the perfect time to learn more about them so you can fit their needs to their lifestyle. At the same time, you're showing them the features of the vehicle - that is why your training as an auto dealer is very important here.

After the test drives are over and you focus in on a particular vehicle you sit down with the customer and start crunching the numbers. You take all pertinent information for the finance department to start work on pre-approval and you take your first best deal to your customer.

Customers usually start getting a little anxious as this point. You as a sales person need to remember not to say anything - if you do you will have to start all over from the beginning and get the customer focused again.

At this point a lot of customers will tell you they think they can do better at another dealership. Tell them they would like the vehicle if you can make a better offer, then excuse yourself to go talk to your sales manager.

The sales management team is a very important part of the dealership. The customer gets a break from an experience that has already been a long one. It also gives you, the salesperson, an opportunity to try to get a better deal from the management team. You may just win the sale and that hard-earned commission as a result.

Sometimes you repeat this process with the same customer several times before you close. You have to be a team player at a dealership. It not only takes the training you've received but the help of the sales managers to complete an approved deal.

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