Printing Australia

Tips to Increase your In-Store Marketing Profits: We've all poured over the available marketing data, held the long meetings, brainstormed over product development strategies; all to answer the age old questions regarding marketing budget. Which advertising medium has the highest conversion to sales? Should I spend massive amounts of money on TV and radio broadcasts? What about "in-store" displays? What will customers pay more attention to? What will give my company the greatest return on investment?

Calculating marketing ROI is not easy; there isn't a solid way of gauging what effects customer buying decisions. There are tendencies, and obvious ways of improving product awareness, but the only sure method is to employ an immense marketing budget that will raise product sales through a steady increase of product identity across the range of public perception.

Mega-corporations have the capacity to employ these incredibly large marketing campaigns, designed to raise product awareness on a large-scale. Short-term ROI is hardly efficient however, and so this kind of campaign is not really an option for small and medium-sized companies.

Interestingly enough, this does not have to be a problem. Though the effectiveness of in-store marketing has always been known at least to some extent, recent data has hinted at much greater effectiveness than previously realized. Research companies like POPAI, B&T and others, have shown that an average of 70% of purchase decisions are made by a customer while walking around in the store!

That is an incredible statistic, but it makes perfect sense. A customer can watch a visually powerful TV ad, but then not be in a place to make a purchase for hours, or even days. So the question is: why spend money on raising product awareness, when a customer is just not ready to buy yet? There are more effective methods.

There is one important factor in any marketing campaign, and that is the determining factor of recency. How soon after a potential customer saw your advertisement or marketing display were they in a position to make a purchase?

So the most effective way to go is in-store marketing, or POP displays. They represent the only marketing medium that is in place when customer, product, and money all converge at the same time and place. That is the time to worry about the level of product imagery and presentation.

Though current "clean-store" policies need to be taken into account, retailers are always glad to receive POP displays from their product vendors. It gives them the ability to present to their shoppers a visually stimulating shopping experience. They are always looking for product presentation that is well-designed and crafted to make shopping for their customers a simpler and more enjoyable experience.

Is all of this possible? Of course it is. Be sure to have the right resources to make that educated decision, hire the right marketing personnel, team up with a well-informed manufacturing company, create product display designs that are visually appealing and whose message is best crafted to present product benefits. You'll be well on your way to increasing company profits

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