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Sales Articles

Auto Sales Closing Strategies For The Budding Salesman

by Mak


Selling cars, new or used, is what you want to do. You really enjoy it, and impressing your boss with how you close deals would be great. How can this be accomplished? Are there some helpful training courses to take?

Whether or not to take a training course depends on you experience, at least partially in the field of sales. In particular it will depend on you experience in the field of car sales. Does you father or brother own a car lot in the first place? Or, do you plan on opening your own lot? Maybe you intend on working for someone that has an established lot as an apprentice car salesman. Of course prior experience can give you the edge in persona and charisma and help you make a sale.

Apprenticeship is usually practiced at any large car dealership, or any dealership of a major auto manufacturer. This is a sweet deal to get on at an establishment like this, you can always go into your own business, or at least try to at a later date. Meanwhile we want to look into some auto sales closing strategies, no matter where our job is located at.

When a prospective buyer is present, make sure you attend to his needs. Even if he has a specific model in mind, show him several alternative possibilities as well. Once you have done that and made appropriate suggestions, let your new client have some time alone to think things over. This will help your customer feel more comfortable with you and begin to trust you, two key factors that will help you make the sale.

To really learn strategies for closing the deal, watch those with more experience. Visit other car lots and pretend to be interested in buying an automobile. Pay careful attention to how the salesperson interacts with you and how well they listen to your needs and wants. Notice how it feels to have the salesman let you check out each car, especially if you are able to take one or two for a test drive.

This is how you want your customers to feel, so you should treat them the same way. You should also be sure to make a good match between car and buyer. You should use your expertise to make suggestions, but donat make off the wall choices that will make your potential buyer feel like you havenat been paying attention to what they are looking for. If that happens, your connection and the sale may both be lost.

If you have done your job well, however, your client will now have complete faith in you as a helpful, honest person, no matter where you are working at the time. Now is the time to concentrate on making the sale. You have already helped the client select the best vehicle as far as model and price go, so now itas time to seal the deal.

In order to fully close the deal, you need to secure payment. First off, you want to get a signature on a contract, or at the very least, a verbal commitment to sign in the near future. This can be established in a number of ways.

You have, perhaps, offered some type of discount off the sales price or a full tank of gasoline in order to secure the sale. You could also establish a partnership with a local car wash so that you can offer a yearas worth of free car washes with every sale. This would be financially advantageous to both you and the carwash owner, as well as beneficial to your client.

If you are running your own lot and are not able to finance the vehicle in house, make sure you ask about your clientas credit history. You can have the best prices around, but your customer still has to be able to get financing in order for the deal to be made.

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