Is the way you market your tanning salon effective? You need to offer more than just your address and phone number in the newspaper. Creative advertising can really help you to get the most out of your advertising dollars. You will need to go beyond letting people know you have a tanning salon. Let them know what your business features and why they should be coming in.
If you have a great deal of activity going on in your tanning salon you may feel like it is too difficult to get it all detailed in one message. That is very true so you will just need to take a new approach. Come up with some specific ads about various aspects of your tanning salon. You can use different ones in various types of advertising locations. You can change the ad in the newspaper weekly as well to keep attracting new customers who are looking for something specific.
You are likely very proud of your tanning salon so make sure that is reflected in your advertising. Tell them what you have as far as how many tanning areas and what types they are. Let them know you offer a full line of quality tanning products that they can offer. Also let them know that you offer eye protection and very clean tanning areas. All of these things are great angles for marketing your tanning salon.
No matter how great the things you offer at your tanning salon are, you need to offer convenience. People need to be able to get an appointment for the services they want that fits into their own schedule. Keep this in mind when you are setting up your hours of business. It is acceptable to extend them in the spring and summer and then go back to a standard day.
You will definitely find that there are customers who enjoy tanning before they go in to work each morning. Some of them many work all night so they stop in to tan before they go home to sleep. Others want to be able to come in on their lunch hour or right after work. It is a great way to transition from work mode to family mode. Market these hours so that they will know you are looking out for their needs.
Always make sure you offer sincere personal service for everyone who comes to your tanning salon. In any business it is easier to hold onto those customers you have than to continually search for new ones. Take a couple of extra steps to encourage those you have services before to come back into the salon. They may be thinking of tanning and getting a note from you may be all that it takes.
Never forget to encourage your previous customers to come back in either. Don't assume that they will just automatically come in and start tanning again in the spring. You don't want them to feel they can't find time for it. You also don't want them to look into going to another tanning salon. Send them out something in the mail to remind them of what you have. To show your appreciation to them you can also offer a discounted price on tanning services and products.
It is in your best interest to come up with original marketing ploys to encourage customers to tan at your business. You want to stay very busy so you can generate as much profit as possible. You will need the additional income to get your through the slower parts of the year in the tanning salon business. Don't just sit back and wait for customers to come your way, go out there and encourage them to see what you have to offer.
About the Author:
Betty P Davis writes about the ins and outs of the tanning business. You can avoid the rookie mistakes many new operators make when they open a tanning salon
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