Email marketing has been a very profitable means of marketing products and services. It has continued to be used by small and large businesses, by non-profits, and every type of organization conceivable. It is used so frequently because it works.
Why does it work? Partly because of the following advantages: low cost, speed, viral (messages can easily be transferred to others, without your direct involvement), can direct traffic to an otherwise offline offer, and with certain applications, messages can be customized.
If you're wondering just what I mean by customization, consider Amazon.com. Amazon sends product suggestions based on what the customer has bought in the past. This is a smart system. People are interested in some subjects but not others. The closer the the message is to what interests the individual, the greater the chance that it will be read.
Email campaigns can easily direct traffic to an offline offer. One method is sending out coupons. This system is utilized by the bookstore Borders with great success, as they frequently send out coupons that can be used in their local store. "Good for one day only" coupons are also used by service businesses to fill empty slots.
If you don't yet have the tools to manage an email marketing system, you have two major categories of services and products from which to choose. Your first choice is whether to purchase a program that installs on your own server, or whether to use a "hosted" service. A "hosted" service means the program and your email database are stored on a third-party's server.
The advantages of using your own program include: more flexible than a hosted service, no ongoing monthly fees, and more opportunities for customization. Popular options are Auto Reponse Plus and Mailloop.
Hosted services like Aweber, GetResponse, 1ShoppingCart, and EmailAces are pretty common options. There's usually a small, upfront cost if at all, but they also require a monthly fee. These kinds of systems can be advantageous in that you don't need to deal with spam or server maintenance.
Email marketing can be an essential aspect of your marketing system, and has the capacity to expand your profits and increase your customers.
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