Printing Australia

I'm often asked whether it is really worth the extra money to purchase Phone Interviewed Leads over traditional Long Form Leads which are often a fraction of the cost.

Let's focus on ROI as the answer to your question. By splitting ROI into 2 different categories you will begin to understand which lead type will be the best for you. 1) Time - How much time do you have to contact the leads? 2) Money - Your marketing budget. What type of a return on your investment would you like to see?

Basically you need to first realize how a Phone Interviewed Lead is obtained. It takes a call center representative and average of 20 to 30 calls to regular internet generated leads in order to interview and qualify one Phone Interviewed Lead .

The call center has to sort through bad numbers, wrong numbers, people who won't pick up the phone to strangers, uninterested people, and a number of other variables to get a live person on the phone who is interested in being contacted about a business.

One variable to consider is that the phone interviewed lead tends to be easier for a new marketer learning the trade. The new marketer will not undergo all the pre qualification leg work already done by the call center operator. In this case, paying more money for a Phone Interviewed Lead might be beneficial if prospecting time is of the essence to you.

Let's focus on the bottom dollar factor. You will need to do a little more tracking if money is the deciding factor on which lead type you will be purchasing.

If Money is your focus and you know you will be able to convert enough prospects into your opportunity, then you may want to try the Long Form Leads. By converting enough people you may be able to spend less on leads for a higher amount of returns in commissions. Thus, increasing your ROI. Keep in mind that you will have to make more calls to the same amount of contacts then you would with a Phone Interviewed Lead.

But then again, if you have to purchase substantially more long form leads to receive the same results and thus are spending more money, you might have to rethink how much each lead is really costing you.

I feel that the best course of action is a balanced once. Time and Money are both important and finding a blance between the two will allow to have more success. Do your homework on lead providers and look for lead specials as they are out there.

< Prev		Next >